People buy from people they trust.
We create valuable, thought-provoking content that positions you as the industry authority and makes you the go-to resource for prospects.
Find out how we drive visibility, credibility and revenue for our clients.
Without a content strategy, you’re doomed to fail. Content strategy is the foundation for everything we do. First, we research your target audience. What are their specific challenges, what are their fears and what frustrates them?
Next, we analyze your competitors. What are they publishing, is it resonating, and are there any gaps we can exploit? And lastly, we do an industry analysis, where we identify trending topics and keywords. These insights allow us to create a comprehensive content plan that aligns with your business goals.
We have developed an interview process that allows us to capture your expertise and write in-depth content in your tone of voice. Guided by the editorial calendar, our content strategist prepares and conducts interviews with your subject matter expert. Our clients love this interview process because talking about their areas of expertise comes naturally to them.
If you want to build your reputation as a thought leader, you need to earn the trust of your audience. Content that builds trust is highly targeted, relevant, and practical for your audience. It caters to their most important challenges and it gives them insights into how to solve their problems.
You’ll work closely with one of our highly vetted business writers to establish your style and tone of voice. Our collaboration suite makes it easy for you to review, edit and approve the content.
Writing good content isn’t enough. Without a promotional plan, your audience won’t read it. We believe that thought leadership should be built around the company’s subject matter expert(s). Not only do individuals have 5 times more reach than a company brand, but people like to connect with people – not with logos.
Our marketing experts create a promotional plan that aligns with your business goals. Through a combination of LinkedIn promotion, PR outreach, and SEO, we’re able to bring more eyes to your business than ever before.
Are you looking to drive revenue with thought leadership marketing?
Or are your existing efforts failing to produce any measurable results?
or email us at niels@leadwave.io
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